Super Bowl Commercials

What is the company? Playstation
Who is the target audience: Mostly males in the 18-31 age range
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor (the tackle)
How were camera shots and editing used to enhance the message? Quick cuts to make it interesting
What is the slogan/message for the company? "Live in your world, play in ours"
Was the message effective? Why or why not? I didn't think it was very effective because I am not interested in sports games; this is probably why I am not in the target audience.
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What is the company? Budweiser
Who is the target audience: People who consume Budweiser products, probably those males who are interested in football (21+)
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, animals, sports (football)
How were camera shots and editing used to enhance the message? Rewinding, setting in the mountains
What is the slogan/message for the company? None
Was the message effective? Why or why not? I did not get it the first time, but after it was explained I thought it was really funny.
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What is the company? Chrysler
Who is the target audience: Females who drive
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? Making the car look as beautiful as possible, Elegance
What is the slogan/message for the company? "Drive and Love"
Was the message effective? Why or why not? Yes, the commercial made the car look really pretty and cool, so it was appealing. I didn't catch that it was Celine Dion right away though.
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What is the company? Pepsi
Who is the target audience: Young adults at the time that the commercial aired
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, music, celebrities
How were camera shots and editing used to enhance the message? Special effects (zipper)
What is the slogan/message for the company? "It's a twist on a great thing"
Was the message effective? Why or why not? It was kind of effective, since I did not know the context.
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What is the company? FedEx
Who is the target audience: Adults who use express mailing services
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, a reference to Castaway
How were camera shots and editing used to enhance the message? Flashbacks
What is the slogan/message for the company? None
Was the message effective? Why or why not? Yes, I thought this was really funny!
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What is the company? Dodge
Who is the target audience: Male drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Rock music
How were camera shots and editing used to enhance the message? Dirt road, fast paced
What is the slogan/message for the company? "Grab Life By the Horns"
Was the message effective? Why or why not? It was not effective for me because I am not a part of the target audience. It was probably effetive for most guys though.
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What is the company? Gatorade
Who is the target audience: Athletes and people interested in basketball
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (Micheal Jordan)
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company? "Is it in you?"
Was the message effective? Why or why not? Not for me, I did not think the commercial made me drink gatorade...why would you want to sweat gatorade?
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What is the company? ESPN SportsCenter
Who is the target audience: Athletes, Male sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor,
How were camera shots and editing used to enhance the message? Panned through the restaurant
What is the slogan/message for the company? "This is SportsCenter"
Was the message effective? Why or why not? I did not think it was very funny because I did not know who the people were.
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What is the company? H&R Block
Who is the target audience: Adults who file taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, humor
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company? "Double Check"
Was the message effective? Why or why not? Yeah, I thought it was really funny, even though I don't understand taxes
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What is the company? Bud Light
Who is the target audience: Older adults, 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Shows a panoramic shot of the city showing a parade which sets up the commercial, also lends itself to the overall humor
What is the slogan/message for the company? "Make it a Bud Light"
Was the message effective? Why or why not? Not really, I am not part of the target audience
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What is the company? Visa Check Card
Who is the target audience: Sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Uses a low angle to show Yao's height, and a high angle to show the cashier's small height
What is the slogan/message for the company? "It's everywhere you want to be"
Was the message effective? Why or why not? Yeah, it was really funny!