Friday, February 26, 2010

Writing a News Story

1. What can I write about? What is news?
On the surface, defining news is a simple task. News is an account of what is happening around us. It may involve current events, new initiatives or ongoing projects or issues. But a newspaper does not only print news of the day. It also prints background analysis, opinions, and human interest stories.
Choosing what's news can be harder.
The reporter chooses stories from the flood of information and events happening in the world and in their community. Stories are normally selected because of their importance, emotion, impact, timeliness and interest. Note: all these factors do NOT have to coincide in each and every story!

2. Identify what kind of a story it is

Hard news (+/- 600 words): This is how journalists refer to news of the day. It is a chronicle of current events/incidents and is the most common news style on the front page of your typical newspaper.
--It starts with a summary lead. What happened? Where? When? To/by whom? Why? (The journalist's 5 W's). It must be kept brief and simple, because the purpose of the rest of the story will be to elaborate on this lead.
--Keep the writing clean and uncluttered. Most important, give the readers the information they need. If the federal government announced a new major youth initiative yesterday, that's today's hard news.

Soft news (+/-600 words): This is a term for all the news that isn't time-sensitive. Soft news includes profiles of people, programs or organizations. As we discussed earlier, the "lead" is more literary. Most of YPP's news content is soft news.

Feature (+/-1500 words): A news feature takes one step back from the headlines. It explores an issue. News features are less time-sensitive than hard news but no less newsworthy. They can be an effective way to write about complex issues too large for the terse style of a hard news item. Street kids are a perfect example. The stories of their individual lives are full of complexities which can be reflected in a longer piece.
--Features are journalism's shopping center. They're full of interesting people, ideas, color, lights, action and energy. Storytelling at its height! A good feature is about the people in your community and their struggles, victories and defeats. A feature takes a certain angle (i.e. Black youth returning to church) and explores it by interviewing the people involved and drawing conclusions from that information. The writer takes an important issue of the day and explains it to the reader through comments from people involved in the story.
Hint: Remember to "balance" your story. Present the opinions of people on both sides of an issue and let the readers make their own decision on who to believe. No personal opinions are allowed. The quotes from the people you interview make up the story. You are the narrator.

Editorial: The editorial expresses an opinion. The editorial page of the newspaper lets the writer comment on issues in the news. All editorials are personal but the topics must still be relevant to the reader.


3. Structure for your article

The structure of a news story (hard & soft news & features) is simple: a lead and the body.

The lead
One of the most important elements of news writing is the opening paragraph or two of the story. Journalists refer to this as the "lead," and its function is to summarize the story and/or to draw the reader in (depending on whether it is a "hard" or "soft" news story - See below for the difference between these two genres of news stories).

In a hard news story, the lead should be a full summary of what is to follow. It should incorporate as many of the 5 "W's" of journalism (who, what, where, when and why) as possible. (e.g. "Homeless youth marched down Yonge St. in downtown Toronto Wednesday afternoon demanding the municipal government provide emergency shelter during the winter months." - Can you identify the 5 W's in this lead?)

In a soft news story, the lead should present the subject of the story by allusion. This type of opening is somewhat literary. Like a novelist, the role of the writer is to grab the attention of the reader. (e.g. "Until four years ago, Jason W. slept in alleyways...") Once the reader is drawn in, the 5 "W's" should be incorporated into the body of the story, but not necessarily at the very top.

The body
The body of the story involves combining the opinions of the people you interview, some factual data, and a narrative which helps the story flow. A word of caution, however. In this style of writing, you are not allowed to "editorialize" (state your own opinion) in any way.

Remember:

The role of a reporter is to find out what people are thinking of an issue and to report the opinions of different stakeholders of an issue. These comments make up the bulk of the story. The narrative helps to weave the comments into a coherent whole. Hint: Stick to one particular theme throughout the story. You can put in different details but they all have to relate to the original idea of the piece. (e.g. If your story is about black youth and their relationship with the police you DO NOT want to go into details about the life of any one particular youth).

As a reporter, you are the eyes and ears for the readers. You should try to provide some visual details to bring the story to life (this is difficult if you have conducted only phone interviews, which is why face-to-face is best). You should also try to get a feel for the story. Having a feel means getting some understanding of the emotional background of the piece and the people involved in it. Try to get a sense of the characters involved and why they feel the way they do.

Okay, got it? Let's look at two examples as a way of summarizing the essentials:

Youth are banding together to start an organization. You want to show why are they doing that and the changes are they trying to make in the world. You want to say who they are and the strategies they are using.

An artist is having her first show. Why? What is it that she believes about her art? Is her artistic process rational or from the soul? What does the work look like?

4. Further tips for news writing

Finding story ideas

Keep your eyes and ears open; listen to what your friends are talking about.

Read everything you can get your hands on; get story ideas from other
newspapers and magazines.

Think of a youth angle to a current news story.

Research a subject that interests you ask yourself what you would like to
know more about.

Talk to people in a specific field to find out what is
important to them.

Newsgathering

Begin collecting articles on your
subject.

Talk to friends and associates about the subject.
Contact any agencies or associations with interest or professional knowledge in
the area.
Create a list of people you want to interview; cover both
sides of the story by interviewing people on both sides of the issue.
Collect government statistics and reports on the subject get old
press releases or reports to use as background.


Interviewing do's and don'ts
Be polite.
Explain the ground rules of the interview to
people unfamiliar with how the media works - this means that you tell them the
information they give you can and will be published. If they do not want any
part of what they say published, they need to tell you it is "off the record."

Tape the interview (so if anyone comes back at you, you have the
proof of what was said).

Build a relationship with the person being
interviewed.

Start with easy questions; end with difficult
questions.

Read the body language of the person you're interviewing
and if they get defensive, back away from the question you are asking and return
later.

Don't attack the source.

Keep control of the interview; don't let the subject ramble or stray from the subject.

On the other hand, don't let your "opinion" of what the story should
be colour the interview. Always remember that the person you are talking with
knows more about the subject than you do.


Organizing the information

Gather your notes, interviews and research into a file.

Review your notes.

Look for a common theme.

Search your notes for good quotes or interesting facts.

Develop a focus.

Write the focus of the article down in
two or three sentences.


Writing and editing

Remember you are the narrator, the story teller.

Don't be afraid to rewrite.

Be as clear and concise in the writing as possible.

Avoid run-on sentences.

Be direct.

Tell a good story.

Tell the reader what you think they want to know.

Always ask yourself what the story is about.

Read the story out loud; listen carefully.


1. Find a topic. Something that interests you; as Jack McDevitt says, dirty dancing at school dances.

2. Find an angle; every topic has multiple angles, find one that's interesting to you. For the dirty dancing topic, you could look at the perspective from the students, teachers, parents or administration.

3. Collect data; talk to people, research.

4. Conduct interviews. Find experts that know more than you about the topic.

5. Organize and Write the story; after gathering all of your information, tie everything together from the interviews and research in a story.

6. Edit your story; proofread and revise.

Tuesday, February 23, 2010

Advertisement





1. The Erasable 4-Color Bullet Pen combines the benefits of an erasable pen with the wonders of a 4-color bullet pen. You no longer need to keep 4 pens with you, or worry about making mistakes which are permanent!
2. The target audience is math students or teachers who benefit from having multicolored notes, but also students in general.
3. This advertisement would probably be published in newspapers with a large student audience, such as Mathematics Magazine, Time For Kids, and the Scholastic magazines for students.





Tuesday, February 16, 2010

Law and Ethics Notes

Teachers, Students, and the First Amendment
5 Freedoms of the First Amendment
1. Speech
2. Petition
3. Religion
4. Assembly
5. Press
The Tinker Standard
Tinker vs. Des Moines School District (1969)
--Black armbands in 1965 to protest the Vietnam War
--Student speech cannot be censored as long as it does not "materially disrupt class work or involve substantial disorder or invasion of the rights of others."
The Fraser Standard
Bethel School District vs. Fraser (1986)
--Inappropriate speech for class president
--Because school officials have an "interest in teaching students the boundaries of socially appropriate behaviors," they can censor student speech that is vulgar or indecent, even if it does not cause a "material or substantial disruption."
The Hazelwood Standard
Hazelwood School District vs. Kuhlmeier (1988)
--Censor stories in student newspapers about teen pregnancy and divorce
--Censorship of school-sponsored student expression in permissible when school officials can show that it is "reasonably related to legitimate pedagogical concerns."
The Frederick Standard?
Morse vs. Frederick (June 25, 2007)
--January 2002, Olympic torch travels through town
--Principal Morse cancels school
--Senior Frederick unveils banner on the sidewalk across street which reads "Bong Hits 4 Jesus"
--Suspended for 10 days, students sue because they were not on school property
--School wins because it was a school authorized activity
Libel (written)
-defames someone's character [ruins their reputation]
-has to be published to at least one other person [spoken if it is slander]
-false statement of fact [opinions are not libel]

Monday, February 8, 2010

Super Bowl Commercials

What is the company? Playstation
Who is the target audience: Mostly males in the 18-31 age range
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor (the tackle)
How were camera shots and editing used to enhance the message? Quick cuts to make it interesting
What is the slogan/message for the company? "Live in your world, play in ours"
Was the message effective? Why or why not? I didn't think it was very effective because I am not interested in sports games; this is probably why I am not in the target audience.
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What is the company? Budweiser
Who is the target audience: People who consume Budweiser products, probably those males who are interested in football (21+)
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, animals, sports (football)
How were camera shots and editing used to enhance the message? Rewinding, setting in the mountains
What is the slogan/message for the company? None
Was the message effective? Why or why not? I did not get it the first time, but after it was explained I thought it was really funny.
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What is the company? Chrysler
Who is the target audience: Females who drive
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? Making the car look as beautiful as possible, Elegance
What is the slogan/message for the company? "Drive and Love"
Was the message effective? Why or why not? Yes, the commercial made the car look really pretty and cool, so it was appealing. I didn't catch that it was Celine Dion right away though.
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What is the company? Pepsi
Who is the target audience: Young adults at the time that the commercial aired
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, music, celebrities
How were camera shots and editing used to enhance the message? Special effects (zipper)
What is the slogan/message for the company? "It's a twist on a great thing"
Was the message effective? Why or why not? It was kind of effective, since I did not know the context.
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What is the company? FedEx
Who is the target audience: Adults who use express mailing services
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, a reference to Castaway
How were camera shots and editing used to enhance the message? Flashbacks
What is the slogan/message for the company? None
Was the message effective? Why or why not? Yes, I thought this was really funny!
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What is the company? Dodge
Who is the target audience: Male drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Rock music
How were camera shots and editing used to enhance the message? Dirt road, fast paced
What is the slogan/message for the company? "Grab Life By the Horns"
Was the message effective? Why or why not? It was not effective for me because I am not a part of the target audience. It was probably effetive for most guys though.
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What is the company? Gatorade
Who is the target audience: Athletes and people interested in basketball
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (Micheal Jordan)
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company? "Is it in you?"
Was the message effective? Why or why not? Not for me, I did not think the commercial made me drink gatorade...why would you want to sweat gatorade?
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What is the company? ESPN SportsCenter
Who is the target audience: Athletes, Male sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor,
How were camera shots and editing used to enhance the message? Panned through the restaurant
What is the slogan/message for the company? "This is SportsCenter"
Was the message effective? Why or why not? I did not think it was very funny because I did not know who the people were.
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What is the company? H&R Block
Who is the target audience: Adults who file taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, humor
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company? "Double Check"
Was the message effective? Why or why not? Yeah, I thought it was really funny, even though I don't understand taxes
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What is the company? Bud Light
Who is the target audience: Older adults, 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Shows a panoramic shot of the city showing a parade which sets up the commercial, also lends itself to the overall humor
What is the slogan/message for the company? "Make it a Bud Light"
Was the message effective? Why or why not? Not really, I am not part of the target audience
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What is the company? Visa Check Card
Who is the target audience: Sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Uses a low angle to show Yao's height, and a high angle to show the cashier's small height
What is the slogan/message for the company? "It's everywhere you want to be"
Was the message effective? Why or why not? Yeah, it was really funny!

Wednesday, February 3, 2010

Notes 2.3.10

Definition:
Define “Journalism” in 1-3 sentences.
Journalism is the telling of current events that are news worthy that are sent out via television, radio, newspapers, magazines, and the Internet.

List and describe the six criteria of newsworthiness. TITLE DESCRIPTION EXAMPLE

1. Significance; the bigger the event the more news worthy it is. The more significant something is, the more impact it has on other people. For example, the earthquake in Haiti was incredibly significant to many people around the world.

2. Timeliness; we care about things that are occurring now. For example, the weather is always timely.

3. Unusualness; we care about things that are out of the ordinary. Examples are fires, murders, earthquakes, and crimes.

4. Proximity; we care about things happening close to us. This is the whole idea behind "local news". For example, a story about the Twins is more important to Minnesotans.

5. Prominence; people. We care about the events that happen to celebrities. For example, when Britney Spears shaved her head, it was a BIG deal.

6. Human Interest; the stories that make you feel good about life, that is not necessarily news worthy. For example, "a baby dolphin was born at the zoo today".


What are the advantages of print journalism?
1. You have control over when you read the news. You don't have to wait until a certain time on the television, and you can read whenever you would like.

2. You can choose what you read; you do not need to wait to watch the whole broadcast to watch a specific thing like the weather.

3. There is more information in print journalism because it is not limited in time. This allows for much mroe description.

What are the advantages of broadcast journalism?
1. The visual elements, video and sound, are a lot more interesting to listen to and watch. Seeing the devastation in Haiti is different from reading about the devastation; it makes it more real.

2. Broadcast has the ability to be live. You learn about things as they happen, and a post can be updated within minutes.

3. Broadcast is more accessible and portable; people are able to access television and radio in many more places.

Why has online journalism (convergent media) become so popular?

Online journalism is the "best of both worlds"; all the strengths of print and broadcast journalism are put together into one. Basically everything that can be done through newspapers can be done on the internet through news websites.